We build software around your business — not the other way round
Bespoke WordPress plugins, AI phone assistants and booking systems for UK businesses tired of paying for software that doesn't quite fit. Built properly. Owned by you. No monthly SaaS fees.
UK Based
Support
WordPress
Specialists
AI Powered
Systems
ISO Certified
Development
What we build
Six services. Every one built bespoke.
Different businesses, different problems, different solutions. We design and build what your business actually needs, using WordPress as the platform and AI-assisted development to deliver real software in weeks rather than months.
WordPress Plugins
Custom plugins for booking, management, integration and automation. Real engineering, properly architected, with audit trails and documentation. From simple connectors to full management platforms with React dashboards.
Custom plugins for booking, management, integration and automation. Real engineering, properly architected, with audit trails and documentation. From simple connectors to full management platforms with React dashboards.
AI Phone Assistants
Voice AI that answers your phone 24 hours a day. Qualifies enquiries, takes bookings, transfers urgent calls. We run two ourselves — every call logged, every conversation transcribed, every lead captured.
Voice AI that answers your phone 24 hours a day. Qualifies enquiries, takes bookings, transfers urgent calls. We run two ourselves — every call logged, every conversation transcribed, every lead captured.
Booking Systems
Booking systems for holiday lets, campsites, restaurants, training providers and outdoor pursuits. Five live products, each built around the workflow of a real industry rather than a generic template.
Booking systems for holiday lets, campsites, restaurants, training providers and outdoor pursuits. Five live products, each built around the workflow of a real industry rather than a generic template.
Business Automation
Bespoke automation that connects your forms, inbox, CRM, calendar, accounts and shop. Repetitive admin disappears so your team focuses on the work only humans can do.
Bespoke automation that connects your forms, inbox, CRM, calendar, accounts and shop. Repetitive admin disappears so your team focuses on the work only humans can do.
AI Chatbots
Website chatbots trained on your business. Not a generic template — your services, your pricing, your hours, your tone. Connected to your CRM so enquiries land where they need to land.
Website chatbots trained on your business. Not a generic template — your services, your pricing, your hours, your tone. Connected to your CRM so enquiries land where they need to land.
Custom Solutions
When the problem doesn't fit any of the above, we build what does. A regulatory-compliant learner management system. A multi-property holiday booking platform. Whatever your business genuinely needs.
When the problem doesn't fit any of the above, we build what does. A regulatory-compliant learner management system. A multi-property holiday booking platform. Whatever your business genuinely needs.
Designed Around Real Business Problems
Real problems. Real solutions. Real software.
Extend Your Website
Custom functionality built around how your business actually works.
Custom functionality built around how your business actually works.
Never Miss An Enquiry
AI-powered call and chat handling that captures every lead, 24 hours a day.
AI-powered call and chat handling that captures every lead, 24 hours a day.
Reduce Daily Admin
Workflow automation that gets repetitive tasks off your team's plate.
Workflow automation that gets repetitive tasks off your team's plate.
Own The Code
No SaaS lock-in. Your business, your software, your future.
No SaaS lock-in. Your business, your software, your future.
Custom WordPress tools
Plugins built around your website, not someone else's template
When off-the-shelf plugins don't quite fit — too generic, too restrictive, too expensive, or just plain missing the feature you need — we build what does. Our existing portfolio includes booking systems for holiday lets, campsites and village halls, a learner management system handling ESFA-compliant training records, and a food ordering platform with delivery slot management. Every plugin started as a real client problem that no commercial alternative could solve properly.
Built as proper WordPress plugins with custom database tables, REST APIs, React dashboards where they make sense, and ISO 27001-grade development discipline. You own the code, the data and the deployment. No monthly SaaS subscription, no vendor lock-in.
Built as proper WordPress plugins with custom database tables, REST APIs, React dashboards where they make sense, and ISO 27001-grade development discipline. You own the code, the data and the deployment. No monthly SaaS subscription, no vendor lock-in.
AI customer support
Voice AI receptionists that answer every call, day or night
A voice AI assistant that picks up every business call, qualifies enquiries, takes bookings, answers common questions, and transfers urgent calls straight to your mobile. We run two ourselves — one for Technophobia, one for the South Cumbria Skills Exchange building — handling enquiries 24 hours a day.
The assistant uses a natural speaking voice trained on your business: your services, your pricing, your hours, the areas you cover. Every call is logged in your CRM with a full transcript. You see every interaction and can adjust the script any time. For trades, holiday lets, salons, garages and any small business where the phone matters — never miss a job again because nobody could answer.
The assistant uses a natural speaking voice trained on your business: your services, your pricing, your hours, the areas you cover. Every call is logged in your CRM with a full transcript. You see every interaction and can adjust the script any time. For trades, holiday lets, salons, garages and any small business where the phone matters — never miss a job again because nobody could answer.
Smart automation tools
Automation that runs behind the scenes so you don't have to
Bespoke automation built around how your business actually runs. A booking form completes — customer details flow into your CRM, a confirmation email goes out, a calendar entry is created, you get an alert if it's high value. An invoice is paid — accounts software updates, the customer is moved to active, warehouse gets a fulfilment ticket. An enquiry arrives at hello@ — it's logged, categorised, the urgent ones flagged, the rest get a holding reply with the right information.
Every business is different. Every automation is different. We work with Gmail, Outlook, WordPress, WooCommerce, Xero, HubSpot, Slack, Calendly, Stripe, Google Sheets, Airtable and dozens of other tools. Fixed price per workflow after a discovery call, delivery typically in 1-3 weeks.
Every business is different. Every automation is different. We work with Gmail, Outlook, WordPress, WooCommerce, Xero, HubSpot, Slack, Calendly, Stripe, Google Sheets, Airtable and dozens of other tools. Fixed price per workflow after a discovery call, delivery typically in 1-3 weeks.
Flexible booking tools
Booking systems built around your actual workflow
We've built booking systems for holiday lets, campsites, restaurants, training providers and outdoor pursuit operators. Live and trading on real sites today — Estuary View Escapes campervan site at Millom Pier, Wicham Parish Council's motorhome aire, Way Out West Mountain Adventures across the Lake District, Dottites food ordering, and more.
Off-the-shelf booking software assumes a generic business. Your check-in times, deposit rules, peak pricing, cancellation policies — they probably don't fit. Worse, every booking taken on Pitchup, Airbnb or OpenTable costs you a percentage. With a custom system you own the booking flow, you keep the revenue, and when you need a new feature it's a fortnight — not a feature request to a faceless platform.
Off-the-shelf booking software assumes a generic business. Your check-in times, deposit rules, peak pricing, cancellation policies — they probably don't fit. Worse, every booking taken on Pitchup, Airbnb or OpenTable costs you a percentage. With a custom system you own the booking flow, you keep the revenue, and when you need a new feature it's a fortnight — not a feature request to a faceless platform.
AI customer engagement
Website chatbots that actually know your business
Our AI chatbots answer questions, guide visitors, qualify leads and capture enquiries through your website 24 hours a day. Not a generic template — your services, your pricing, your tone of voice. Trained on your business and connected to your CRM so the right information flows to the right place automatically.
Live today with Block Moulds UK Ltd — a precast concrete moulds manufacturer in Cumbria. The chatbot handles initial enquiries, captures product interest, sends SMS notifications via Twilio, and escalates complex quotes to a human. Customers get answers at 11pm on a Sunday. The company never misses a lead.
Live today with Block Moulds UK Ltd — a precast concrete moulds manufacturer in Cumbria. The chatbot handles initial enquiries, captures product interest, sends SMS notifications via Twilio, and escalates complex quotes to a human. Customers get answers at 11pm on a Sunday. The company never misses a lead.
Bespoke system builds
A £97k learner management system. Built in 23 days. For £260.
When the South Cumbria Skills Exchange needed a system to replace spreadsheets, paper registers and emailed assignments, the commercial alternatives — MAYTAS, Tribal, ProSolution — started at prices that would have consumed a significant portion of their annual budget. So we built them what they needed instead.
Four role-based dashboards in React, nineteen custom database tables, thirty-one REST API controllers, full ILR compliance for DfE reporting, GDPR built into the architecture, attendance tracking, grant-funded hour calculations, assignment submission, tutor feedback, PDF invoicing, automated emails and a complete audit trail. Built in 23 calendar days. £260 in hard costs against a traditional estimate of £97,500 to £137,500. In daily use today and has cut administrative time by more than half.
The same methodology applies to any custom business system — whether you need a regulatory-compliant platform, a multi-tenant booking engine, or something nobody has built before.
Four role-based dashboards in React, nineteen custom database tables, thirty-one REST API controllers, full ILR compliance for DfE reporting, GDPR built into the architecture, attendance tracking, grant-funded hour calculations, assignment submission, tutor feedback, PDF invoicing, automated emails and a complete audit trail. Built in 23 calendar days. £260 in hard costs against a traditional estimate of £97,500 to £137,500. In daily use today and has cut administrative time by more than half.
The same methodology applies to any custom business system — whether you need a regulatory-compliant platform, a multi-tenant booking engine, or something nobody has built before.
23
Days to build the £97k LMS
6
Live plugin products
4
ISO certifications held
100%
Code ownership for every client
Who we work with
Different industries, same principle — software that fits the business
What real customers say
Verified reviews from end-users of systems we built
How we work
Simple process. Real software at the end of it.
Discover
A real conversation about what your business does, where the friction is, what success looks like. Usually 30-60 minutes. We map the workflow, agree the scope, and quote fixed price. No discovery-call template, no manufactured urgency.
A real conversation about what your business does, where the friction is, what success looks like. Usually 30-60 minutes. We map the workflow, agree the scope, and quote fixed price. No discovery-call template, no manufactured urgency.
Build
AI-accelerated development against the scope you've approved, with the engineering discipline of a senior team. Every milestone documented, every deployment tested, every change auditable. You see real progress every week on a staging URL.
AI-accelerated development against the scope you've approved, with the engineering discipline of a senior team. Every milestone documented, every deployment tested, every change auditable. You see real progress every week on a staging URL.
Launch & Support
We deploy to your hosting, hand over full code ownership with documentation, and stay on for ongoing support if you want it. No SaaS lock-in, no system-deprecation emails.
We deploy to your hosting, hand over full code ownership with documentation, and stay on for ongoing support if you want it. No SaaS lock-in, no system-deprecation emails.
Common questions
Answers to questions we hear most often
Do you only build for WordPress?
Mostly. WordPress is our platform of choice because it gives clients full ownership, no SaaS lock-in, and a familiar editing experience. We build custom plugins, custom themes, and React applications that run as WordPress plugins. If your problem genuinely needs a different stack, we'll tell you honestly.
Most custom plugins take 4-12 weeks. AI receptionist setup is usually 1-2 weeks. Automation workflows are typically 1-3 weeks. The Learner Management System for South Cumbria Skills Exchange took 23 calendar days. Every quote is fixed-price after the discovery call.
Yes. Full code ownership transfers to you on delivery. We provide the repository, deployment instructions, and full documentation. You can run it on any WordPress host, modify it yourself, or commission anyone else to maintain it. No vendor lock-in, no SaaS subscription.
Fixed price after a discovery call. Most custom plugins fall between £4,000 and £20,000 depending on complexity. AI receptionists start around £1,200 setup plus monthly platform costs. Automation workflows from £750 each. We quote the actual price, not a range, after we understand the scope.
Yes. We work with Gmail, Outlook, WordPress, WooCommerce, Xero, HubSpot, Slack, Calendly, Stripe, Google Sheets, Airtable, Twilio and dozens of other tools. If a system has an API or webhook, we can wire to it.
Yes. We design with GDPR in mind from the start — least-privilege access, UK data routing where possible, activity logs, a DPA if needed. Technophobia Ltd is ISO 9001, 27001 and 42001 certified plus Cyber Essentials.
Ready to build something that actually fits?
Tell us about your business and the problem you're trying to solve. We'll tell you honestly what we can build, what it will cost, and how long it will take.
Tell us about your business and the problem you're trying to solve. We'll tell you honestly what we can build, what it will cost, and how long it will take.